The person behind JAN studio

Hi, I'm
Janneke.

Storytelling coach, trainer, and obsessive believer in the power of a well-told story to change minds, open doors, and build genuine connection.


I spent years working in film, media, and communication — and I kept seeing the same pattern. The smartest people in the room often struggled the most to make others understand why their work mattered.

It wasn't a skills problem. It was a story problem. They had the knowledge, the experience, the passion. What they were missing was a way to translate all of that into something another human being could actually feel.

That's what JAN studio is about. Not tricks or templates — but helping people find the real story that lives inside what they do. Once you find it, everything changes: how you pitch, how you present, how people see you.

"Every expert has a story worth telling. My job is to help them find it."

The JAN approach

How we work.

01

Excavate

We go deep before we go wide. Every engagement starts with listening — to find what's genuinely true, interesting, and yours.

02

Shape

We structure your story using proven narrative frameworks that work because they're rooted in how humans actually process information.

03

Own it

We practice until it feels natural. A great story on paper means nothing if you can't deliver it with conviction.


Background

Experience & credentials.

2025
Feature in VU Amsterdam's leadership development programme
2023
TEDx coach for 3 speakers (all talks in top 5% for engagement)
2021
RTL 4 — on-screen expert and storytelling contributor
2019
InHolland — guest lecturer, Communications faculty
2015
Founded JAN studio after 10 years in film & media production

As seen at


Ready to find your story?

Let's figure out where to start.